Gray Market Products

What are Gray Market Products?

Nikon products that are imported and sold by anyone other than Nikon Inc. USA are considered Gray Market products. These usually are genuine Nikon products that were intended for other Nikon markets; therefore, they may not meet Nikon’s specifications for US products and they may not perform as expected.

Terms to look for

The majority of Gray Market products are sold online at discounted prices. Look for the following terms, which often indicate that a product is Gray Market.

Import Model
Warranty via Seller
Gray/Grey Market
Nikon Import
USA Seller Warranty
Off Market
Direct Import
USA Coverage by Seller
Seller Warranty

Why are Gray Market products risky?

Since Gray Market products are not imported and distributed by Nikon Inc. USA, you don’t know exactly what you’re getting.

No Nikon Warranty

Gray Market products may contain a limited warranty from the seller, but they are not covered by a Nikon USA warranty.

Non-genuine accessories

May include counterfeit or third party accessories that could damage Nikon equipment.

Fake software

The software included often is either copied or counterfeit.

Wrong power cord

May include an incorrect power cord or adapter not designated for use in the USA.

Not eligible for repair service

Not eligible for Nikon USA repair service, even if you want to pay for it.

Missing user manuals

User manuals are often missing, incomplete or photocopied, and they may even be in a foreign language.

May not be as expected

Since Gray Market products were not designed for sale in the USA, they may not meet your expectations.

Not eligible for rebates

Gray Market products are not eligible for Nikon USA promotions or instant rebates.

Did you know?

A counterfeit accessory like a battery or charger can potentially malfunction and damage your equipment.

More about counterfeit accessories

What if I already own a Gray Market Nikon product?

Nikon Inc. USA and Nikon Authorized Dealers won’t provide technical support, repair or warranty service on Gray Market products. If you suspect you may have purchased a Gray Market Nikon product, please contact the seller or importer for warranty and service information as well as software updates and downloads. Refer to the seller or the warranty cards included with your product for service contact information.

How can I be sure I'm buying an official Nikon USA product?

Remember: the easiest way to recognize gray market is that the product does not include a Nikon Inc USA warranty. Look for, or ask for a Nikon Inc USA warranty whenever you buy a Nikon product.

Before you invest your money, ask yourself, would you buy a product that doesn’t include a manufacturer’s warranty?

Buy from a Nikon Authorized Dealer

Ensure your product lives up to Nikon’s high standards and is eligible for manufacturer support.

View the list of Nikon Authorized Dealers